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Social media’s best practices are evolving, but there are constants that should be taken into account to reach your desired audience – authenticity, propagation of relevant and useful content, engagement in conversations, and responsiveness.

Social media is a relatively new phenomenon that has become an integral component of a well-rounded marketing strategy. Not only is reaching a targeted audience through social media crucial for your business as its own identity, but it is also imperative for your sales and marketing staff to use social media tools to create and expand their following to engage existing clients and reach new audiences.